SAMPLE PROJECTS

American Libraries Association (ALA)
Capital Consultants was asked to represent the interests of libraries throughout the country when it was hired in 1999 by ALA's incoming President, Sarah Long, to help create a strategic plan for her year-long term in office. ALA is the oldest, largest and most influential organization of its kind in the world. It includes all municipal libraries, all public libraries, as well as all university libraries throughout the United States. Capital Consultants worked with ALA to develop several new initiatives, including After School Programs for public libraries, with the help of the International Association of Chiefs of Police (IACP), the U.S. Department of Education and several private foundations. Capital Consultants also assisted ALA in implementing an international Sister Libraries Program with longtime client Sister Cities International.

American University (AU)
Capital Consultants worked to develop a joint degree program between AU and Moscow State University (MGU) in Russia for the President of The American University in Washington, DC. MGU is considered Russia's premier academic institution. MGU was interested in partnering with an American university in the early 1990's to establish a business school and political science department following the end of communist rule. Capital Consultants interviewed several American universities before settling on The American University in Washington, DC as a partner for MGU. In addition to consulting for both MGU and later, AU, Capital Consultants worked as the Washington Representative and Registered Foreign Agent for MGU for much of the 1990's, following the end of the Cold War. Among the achievements for MGU was a visit to Moscow State University by President Clinton during his second official State visit to Russia. President Clinton gave his nationwide address to the Russian people on campus before a crowded hall of MGU faculty and students.

Coca Cola Company
Capital Consultants paired client, Sister Cities International, with the Coca Cola Company in 1996 for the Atlanta Games Olympic Torch Relay. Sister Cities became a nationwide civic volunteer for Coke's Torch Relay. Sister Cities' volunteers turned out in cities across the country as volunteers and crowd builders when the torch passed through their cities in route to Atlanta for the Summer Olympics.

J. Paul Getty Trust & Museum
Capital Consultants began representing the world-renown Getty Museum in Los Angeles in 1998. Capital Consultants served as the Washington Representative for the Getty Information Institute (GII) and compiled a grass roots marketing plan to identify civic partners for Getty. Capital Consultants promoted the many fine programs and activities at the Getty among these civic groups and non-profit groups in Washington, including the National Governors Association (NGA), the National League of Cities (NLC), the International City/County Managers Association (ICMA), the National Council of Senior Citizens (NCSC), the National Education Association (NEA) and the American Federation of Teachers (AFT).

Levi Strauss & Company
Capital Consultants paired Levi Strauss and non-profit client, Sister Cities International, to conduct a six-city marketing campaign entitled, "Pair of Friends, Pair of Cities, Pair of Jeans." The campaign promoted Levi's Personal Pair line of jeans. The promotion consisted of customers participating in a 60 second, in-store video competition where they were given a chance to win a free trip to one of six Sister Cities throughout the world. The Sister Cities included, Seattle and Kobe, Japan; San Diego and Edinburgh, Scotland, Washington, DC and Dakar, Senegal; Boston and Strasbourg, France; Dallas and Riga, Latvia; and Chicago and Casablanca, Morocco.